Adam Jelic Shares the Mi Goals Story



by Mo Works in MW Culture

In an age where procrastination has become an art form, Adam Jelic and his team at Mi Goals are creating beautifully designed stationery to help people ditch their excuses and just get sh*t done.

Motivating tens of thousands of people to smash their goals is no simple task, but Adam Jelic took on the challenge when he founded Mi Goals four years ago. He shared his story with us at our Invest in Design event as part of Melbourne International Design Week, and we found Mi Goals to be a fine example of the importance of design in achieving business success.

Adam founded Mi Goals after turning his back on a health science course at university, then trying out personal training and sales, and then finding his way back to his two true passions of design and personal development. Driven by these passions, and his desire for an awesome looking diary to write, track and achieve his goals, Adam started Mi Goals to give people the power to chase their dreams. With an attractive range of products, including notebooks for goals, bucket lists and the ever-popular ‘Get Shit Done’, Mi Goals has touched the lives of tens of thousands of people in both Australia and New Zealand.

We thought the Mi Goals success story was too good to keep to ourselves, so after our event Adam was kind enough to give us a bit more of a glimpse into his journey with Mi Goals and the role design is playing in building their following.

Mo Works: Hi Adam! Can you describe a typical day in your role at Mi Goals?

Adam Jelic: At this stage in the business a typical day involves being across all aspects of the business, in the morning its usually about catching up on emails and working on strategy. The afternoon is spent in meetings or helping pack online and retail orders.

MW: What do you think sets Mi Goals apart from its competitors?

AJ: I think design is big part but also it’s our message and the way we deliver it, I guess people find us to be real and can relate to the struggles, triumphs and way we think about success. In short we’re a small team of ordinary individuals trying to have an extraordinary impact on millions of people’s lives.

MW: What has been the biggest challenge in your career?

AJ: Building any business is a challenge and it can take time for it to become what you envision it to be, thus the biggest challenge for me has been juggling work and building the Mi Goals brand.

MW: What is the best part of your job?

AJ: Building Mi Goals into a leading creative lifestyle brand. Also the feedback we get from our followers and the impact we are having on their lives with our products.

MW: If you could give one piece of advice about the importance of design in businesses, what would it be?

AJ: Without good design your business will struggle to create a successful brand. In today’s society good design is an integral ingredient to overall business success.

MW: What can we expect from Mi Goals in the next 12 months?

AJ: In one word “diversification” we will continue to create awesome and inspiring stationery but we will also venture out into different markets in the next 12 months.

MW: And finally, thank you for attending our Invest in Design event as part of Melbourne International Design Week 2015! What did you think of the Mo Works culture? Do you have a message for the team?

AJ: I love the culture at Mo works and my message to the team is: continue to have that passion in what you do, I could sense it and it’s a big key to success.

The Mo Works team thank Adam for allowing us to pick his brain about Mi Goals and we look forward to seeing where good design takes you and the team next!

Head to our Invest in Design article for more information about our philosophy and feel free to subscribe to Invest In Design to keep up with our future events.

Sunday 20/01/2019
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