Why Aren’t People Reading Your Content?



by Samantha Tran in Creative Marketing Startup Business

Is your content just as good (if not better) than the other sites out there, but you're not getting the same level of interaction? This could be happening for a number of reasons—keep reading as we spill some of our top tips and tricks to increase traffic!

1. You Don't Have a Strong Online Presence

Make it easy for your potential audience to find your content. In the digital age it is incredibly important to have a strong online presence and persona. You want to make it easy for your potential audiences to find you and your content. So, be sure to maintain a range of active online profiles and publish your content across several platforms.

2. Content Variation

Do you have a main talking point? Stick with it!

Don't confuse potential audiences by discussing unrelated topics. Centralising your ideas around a theme cements your professional persona as an authority figure for that topic and your audiences will be more willing to read, trust, and follow your content.

3. You Don't Have the Right Social Channels for Your Audience

Knowing where to post your content can be invaluable for increasing traffic to your content. Ask yourselves these questions and ensure that you are optimising your publishing routine:

  • Who is your target audience?
  • What social channels does this demographic use?
  • Which channels are dedicated to your topic?

Publish across a range of appropriate channels to gain the traction that your content deserves.

4. Irregular Publishing Schedule

Readers want to know that there will be new content incoming. Without the promise of more content and a regular publishing schedule, your readers won't become attached or invested in your brand enough to become regular readers.

5. Poor Presentation

Poorly designed and formatted websites – large text blocks and too few images aren't likely to engage an audience. Draw audiences in with your impressive design prowess or simply start by breaking up your text into crisply formatted lists and bulleted sections, and they are sure to stay for your outstanding content production.

6. Grammatical Errors

Try your best to avoid grammatical errors. Review and revise your content before publishing, as posting text with mistakes can make you seem inexperienced and unprofessional, and audiences aren't likely to take your content seriously.

7. You Don't Encourage Engagement

Boost engagement by providing shareable links, accessible contact information, and provide additional links to your alternate social profiles. Also, make use of call-to-action campaigns to inspire your audience to contribute to the conversation. A simple line asking for your audience's opinions can make all the difference. It's always worth asking readers to comment, email you feedback, check if you can "promote one another's content" and more.

8. Support Your "Competitors"

Connect with other businesses that are working with similar content. Working with your "competitors" to promote one another's content can be a mutually beneficial arrangement. This additional promotion is an often under-utilised approach which can assist with cultivating a larger audience.

9. Promote. Promote. Promote.

Promotion is just as (if not more) important than content production!

One promotion tactic suggests that you spend 80% of your time promoting your work and 20% constructing the content. This approach, although not necessarily the most suited ratio for your content, hints at how important promotion can be.

Content promotion defines the success of your content, and so, detailed marketing strategies are imperative for the success of your globalising business. Get in touch with Mo Works Creative Agency to discuss marketing strategies for your creating and promoting content for your business.

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company's success in Australia and beyond.

To find out more about Mo Works' services, please contact [email protected]

Friday 14/12/2018
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