How User Experience Design Affects Your Search Engine Optimisation

in Creative Marketing Startup Business

So, you're trying to increase traffic to your website? Your target audiences are going to struggle to find your content without taking full advantage of Search Engine Optimisation (SEO). Change-up your User Experience (UX) design to easily increase your audience, and keep them coming back for more. Follow some of our top tips and tricks for some kick-ass UX design, and find out how it will affect your SEO.

Web Search—Make it Catchy

Make it easy for potential audiences to find your content. This is the first chance you get to interact with them, so make the most of it and draw them in with:

  • Catchy headlines;
  • Appealing headers and imagery;
  • And by sharing your work across a range of social channels.

Design That Inspires

A website that really impresses your audience is invaluable. The organic share growth does wonders for SEO. From users sharing and distributing your website, the increase in traffic essentially is proof to search engines that your website is valuable.

Clickable Content

Make your content easy to navigate—include appropriate links and make your content (images, contact details, and shoutouts) clickable and easy to follow. You want to compel your audience to keep reading—so make it easy for them.

Also, watch out for broken links as these can frustrate audiences and damage your SEO. Be sure to eliminate these errors to improve both your UX and SEO.

Manage Your MetaData

Don't forget to add metadata and titles to your images and web pages. Metadata miss-management could mean a missed opportunity for greater website traction, and an opportunity to direct audiences back to your content. Use well targeted keywords which reflect the information on your page.

Encourage Engagement

Call-to-action campaigns, shareable links, access to contact information and alternate social profiles, and links to your other content, can transform casual viewers into long-term audience members. Start making these small additions to engage your viewers in the conversation, and improve your SEO.

Once they're hooked, be sure to keep them coming back for more by improving your UX design. Check out our article "Why Aren't People Reading Your Content?" for more information on how to achieve this, and get in touch with Mo Works Creative Agency to discuss marketing strategies for improving your UX and SEO for your business.

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company's success in Australia and beyond.

To find out more about Mo Works' services, please contact [email protected]
Saturday 15/12/2018
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