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How to Build an Audience For Your Startup Without a Product

Mo Works
Mo Works
18 Aug 2016 • 0.5 min read

Rallying the troops around your startup before you launch is a surefire way to hit great numbers when your product hits the market.

Rallying the troops around your startup before you launch is a surefire way to hit great numbers when your product hits the market.

Working closely with new Melbourne startup, JET Sport, we learnt it’s never too early to start building a community around your startup. Even if you don’t have a product to show them yet, you can get people excited about what’s to come with events, storytelling and social media. By devoting time to relationship building, you can receive valuable feedback to validate your idea and ensure you have a tribe of loyal fans ready and waiting to welcome your product when it’s time to launch.

For full article, see Mumbrella.

Keep an eye on our Facebook, Twitter and LinkedIn for updates on our project with Jet-Sport and other exciting news from Mo Works HQ.

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