We've Fallen for Sebel
Located by the waterfront harbour with uninterrupted views of the beautiful Melbourne skyline, The Sebel Melbourne Docklands is one of Mo Works’ esteemed clients.
Effortlessly blending functional comfort of an apartment style accommodation, The Sebel provided a unique opportunity for the team to leverage upon. Aimed at business travellers and families travelling interstate, The Sebel Melbourne Docklands has all the amenities that any traveller would require.
Fall for Sebel
The winter months are known as the low-season travel months and are notoriously quiet for hotels. To encourage engagements from business and regional weekend travellers, The Sebel engaged Mo Works to craft a creative campaign.
Entering into autumn with gold and rust-coloured leaves, we launched “Fall for Sebel”, a value discount campaign to encourage travellers to book a room with The Sebel and fill the coming winter months.
The campaign included special autumn rates starting from $165 a night with a complimentary bottle of wine on arrival and late check-out at 12:00 pm.
The success of this four-week campaign was primarily driven with our efforts in social media management and digital advertising. The dynamic team at Mo Works contributed their experience in design, digital marketing and budgeting which led to many conversions through Facebook ads alone, resulting in a high ROI, meaning happy clients!
Mo Works services used to achieve these results: Social Media Management, Ad Management, Social and Adwords, Email Marketing, Content and Design, Email Signature Design, TV Commercial Design, Digital Magazine Design, and Marketing Report
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