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The Sebel

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Case Study

The Sebel

We've Fallen for Sebel

digital marketing

Located by the waterfront harbour with uninterrupted views of the beautiful Melbourne skyline, The Sebel Melbourne Docklands is one of Mo Works’ esteemed clients.

digital marketing

Effortlessly blending functional comfort of an apartment style accommodation, The Sebel provided a unique opportunity for the team to leverage upon. Aimed at business travellers and families travelling interstate, The Sebel Melbourne Docklands has all the amenities that any traveller would require.

digital marketing

Fall for Sebel

The winter months are known as the low-season travel months and are notoriously quiet for hotels. To encourage engagements from business and regional weekend travellers, The Sebel engaged Mo Works to craft a creative campaign.

digital marketing

Entering into autumn with gold and rust-coloured leaves, we launched “Fall for Sebel”, a value discount campaign to encourage travellers to book a room with The Sebel and fill the coming winter months.

digital marketing

The campaign included special autumn rates starting from $165 a night with a complimentary bottle of wine on arrival and late check-out at 12:00 pm.

digital marketing

The success of this four-week campaign was primarily driven with our efforts in social media management and digital advertising. The dynamic team at Mo Works contributed their experience in design, digital marketing and budgeting which led to many conversions through Facebook ads alone, resulting in a high ROI, meaning happy clients!

digital marketing

Results

$47,928.77
Total Revenue
269
Rooms Sold
561,355
Total Reach
1,160%
Return On Investment
3,183
Number of Link Clicks

Mo Works services used to achieve these results: Social Media Management, Ad Management, Social and Adwords, Email Marketing, Content and Design, Email Signature Design, TV Commercial Design, Digital Magazine Design, and Marketing Report


Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.

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