Shping

Case Study

Shping

The Future of Shopper Marketing is Here

Shping is a shopper marketing and rewards ecosystem built on blockchain. Ahead of their ICO, Shping onboarded Mo Works as their full-service marketing agency to boost results from presale to ICO completion.

The Definitive Disruptive Shopping Experience

With all hands on deck, our efforts in digital marketing and advertising, PR, EDM and social media management, branding, digital design and community management delivered the Shping Token Sale to an eager crowd of token buyers. Shping’s presale sold out 3 days ahead of schedule and they raised a total of A$8.6 million. Digital marketing campaigns brought Shping’s revolutionary platform under the spotlight and augmented the opportunities to obtain tokens through monumental airdrops and competitions.

Digital marketing campaigns brought Shping’s revolutionary platform under the spotlight and augmented the opportunities to obtain tokens through monumental airdrops and competitions.

The Shping community on Telegram, Reddit and Bitcointalk benefited from the knowledgeable and friendly input of Mo Works’ community executives, who curated channels and kept scammers at bay by remaining attentive and creating swift-acting bots.

Our PR and blog posts led the way in bringing Shping to the top of retail, financial and business news sites with features on Forbes, Cointelegraph, Yahoo Finance and many more.

Immaculate countdown and launch videos created by our digital designers envisioned the Shping Token Sale as a world-class event and milestone not to be missed. Design assets created throughout every stage bolstered Shping’s image and impact.

The Token Sale was just the beginning for Shping. Head to the App Store or Google Play to download the Shping app and earn extra Shping Coins.

Results

A $8.6 million

Raised

20,600

Telegram Growth

3,523

Token Holders

33,194

Facebook Followers

Unique Sources of Media Coverage

22,000

Unique Website Visits

Mo Works services used to achieve these results:
ICO-Marketing Web Design Web Development Social Advertising Branding Strategy Community management Motion Design

Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.