Shping

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Case Study

Shping

Advertising | Brand | Digital | Creative | Social | Strategy

Shping, a shopper marketing and rewards ecosystem built on blockchain, onboarded Mo Works as their full-service marketing agency to boost results from presale to ICO completion.

The definitive disruptive shopping experience.

With all hands on deck, our efforts in digital marketing and advertising, PR, EDM and social media management, branding, digital design and community management delivered the Shping Token Sale to an eager crowd of token buyers. Shping’s presale sold out 3 days ahead of schedule and they raised a total of A$8.6 million.

Digital marketing campaigns brought Shping’s revolutionary platform under the spotlight and augmented the opportunities to obtain tokens through monumental airdrops and competitions.

The Shping community benefited from the knowledgeable and friendly input of Mo Works’ community executives, who curated channels and created custom moderator-bots.

Our PR and blog posts led the way in bringing Shping to the top of retail, financial and business news sites with features on Forbes, Cointelegraph, Yahoo Finance and many more.

Immaculate countdown and launch videos created by our digital designers envisioned the Shping Token Sale as a world-class event and milestone not to be missed. Design assets created throughout every stage bolstered Shping’s image and impact.

The results.

A $8.6 million

Raised

20,600

Telegram Growth

3,523

Token Holders

33,194

Facebook Followers

Unique Sources of Media Coverage

22,000

Unique Website Visits

Services Provided

Strategy

Brand Strategy & Audit
Go-to-Market Strategy
Growth/Innovation Strategy
Global Expansion Strategy
Multicultural Marketing Strategy

Brand

Logo Creation
Identity Design
Brand Activation
Brand Guidelines
Naming & Nomenclature

Technology

Front-end Development
Back-end Development
Website Hosting & Maintenance

Creative

Copy Creation
Interaction Design
3D Modeling & Animation
Photography
Video Production

Social

Social Media Management
Email Marketing & Automation
Community Management
PR & Influencer Management
SEO Management
Multilanguage & Localisation

Advertising

Social Media Ads
Search Engine Marketing
Display & Video Marketing
Remarketing Campaigns
Programmatic Buying
Activations & Experiences

Clients and Partners

At Mo Works Creative Agency, we have full-stack in house capabilities across design, development, marketing and community management. You can trust Mo Works to fuel your company’s success in Australia and beyond.